SCENTBIRD
Role: Community Management and Social Strategy Support
Focus: Creator-led growth, community systems, organic demand
Summary
Scaled creator-led content and social strategy to drive consistent visibility, engagement, and long-term demand for a high-growth fragrance brand.
The challenge
Scentbird needed to scale community engagement and creator-driven content without relying heavily on paid media. The brand required systems that could support long-term organic growth while maintaining brand voice and consistency.
The work
Managed day-to-day community engagement across social platforms
Supported creator and ambassador programs at scale
Helped shape organic content strategy aligned with brand goals
Provided ongoing insights to optimize engagement and reach
The result
5M+ organic impressions generated through creator-led social strategy
Over $1M in earned media value through community and content
A scalable, community-first approach to social growth with over 1,000 pieces of content generated
