Black tech week
Role: Social Media Management/Strategy and Live Event Execution
Focus: Awareness, engagement, and real-time growth
Summary
Produced event-driven content that captured culture, community, and momentum while extending the impact of Black Tech Week beyond the live experience.
The challenge
Black Tech Week needed to maximize visibility and engagement during a short, high-impact event window. The goal was to capture attention in real time and turn momentum into measurable growth.
The work
Developed a focused social content plan for event coverage
Managed live posting and engagement throughout the event
Optimized content for reach, shares, and conversation
Monitored performance and adjusted strategy in real time
The result
+279% increase in reach
+627% increase in engagement
+354% follower growth in one week
