Virgil’s gullah kitchen
Role: Social Media Management and Content Creation
Focus: Consistent visibility, community growth, and cultural storytelling
Summary
Managed social media and content end to end to build consistent engagement, cultural connection, and an active brand presence day to day.
The challenge
Virgil’s Gullah Kitchen needed a social presence that reflected its culture and energy while staying consistent day to day. The goal was not just strong visuals, but an active, well-managed social channel that built real engagement.
The work
Managed ongoing social media posting and engagement
Created short-form video and lifestyle content aligned with the brand’s voice
Oversaw content planning and execution to maintain consistency
Actively engaged with the community through comments and conversations
Ensured content felt authentic, on brand, and culturally grounded
The result
150K+ organic video views
+655% increase in organic engagement
+307% increase in organic reach
A social presence that felt alive, intentional, and consistently managed
